are you trying to sell me THAT?

Here's the thing. 'People' magazine is running an ad which shows an old front page from the UK tabloid newspaper - the Daily Mail. Its a typically brain-strain Daily Mail story showing Brittany Spears spilling her handbag contents at Heathrow and picking up what looks like a well-known brand of slimming pills. I've no idea of how old the article is, but Brittany is capable of picking up her own handbag contents- so it's not recent. ANYHOO the ad has been placed by the slimming pills people. Basically they show the front page. Then underneath have an 8 line disclaimer along the lines of ' we by no way suggest Ms Spears endorses or uses or product, etc etc blah blah blah'. But they are using the revelation-scandal-piece (who doubtless get paid for its use) to let us know that supposedly Britanny uses it. This presumably sets the aspiration for a bod like Brits by her association with the drug.

Bizzarely I'm partially impressed at their resourcefulnes in cashing in on the situation. (its my job, I have an evil marketing node in my brain).

BUT here's the reality of the situation.
Britanny uses that slimming pill. We keep being warned there are side effects to these pills - mood swings, depression, who knows.
Britanny uses that slimming pill. Look at Britanny now, wi her eejit husband, velour trackies, shaved head and social workers hovering around her kids, warrants at the ready.
Britanny uses that slimming pill - Hmmm.... and the aspirational appeal is? - anyone??